In conditions when the level of advertising noise is extremely high (and today it is higher than ever), it is insight that becomes the most effective method of marketing redleos.com/pk/digital-marketing-company-agency-in-faisalabad/, advertising and brand positioning. Formulating the right consumer insight is 50% success. The remaining half is his competent presentation, wrapped in a wrapper that is pleasant to the eyes. What is insight? For the first time this term began to be used in psychology. And from there I migrated to PR, marketing and advertising. Insight (from the English insight - insight, insight, sudden conjecture, insight) is a complex intellectual phenomenon, the essence of which is an unexpected, partly intuitive breakthrough to understanding the problem and "finding" its solution. Marketer's insight An insight is not an interesting fact or an original point of view, it is a situation close to the consumer, which contains a certain actual problem for him. For example: “I’m afraid that my husband will leave me because our married life has become boring and monotonous.” Or:  “I want my child to look neat at school so that everyone knows that I’m a good mother” “ All mice love cheese ” is not insight. " Want to be healthy - drink kefir " too. Insight should catch the consumer on an emotional level, make him look at familiar objects and conditions from a different angle. Consumer reaction to the insight must always be, "  Oh , and since exactly !" Marketers usually formulate insight as a consumer problem posed in the first person: - I really want to lose weight and am constantly on diets. But every time I “break off” when the holidays begin. -I would use banking products, but I don’t have time to collect a bunch of documents (besides, I work informally) Your product should offer a solution to the problem. But it should not look standard. The main enemies of insight are platitudes and cliches. We have agreed that this is insight and discovery. Distinctive features of consumer insight: always contains an unexpected solution to the problem, overcomes barriers solves brand problems. Insights can be different. They are divided into: strategic; tactical; situational. Strategic insight is at the core of the brand, being part of the brand platform. Such an insight, as a rule, describes a certain “global”, permanent or long-term existing problem or phenomenon. Most often, as an example of such an insight, they cite P&G advertising, which sells not detergent, but a feeling of being a good mother. CA P&G - Moms. Before launching an advertisement, the company conducted a survey from which it was found out that the basic motivation for women to wash and bleach children's things is: “People should see a tidy child to understand that he has a good mother.” Where to get insight? Strong insight can only be formulated after communicating with the target audience in affiliate marketing revglue.com/blog-detail/5-how-to-setup-a-uk-discount-voucher-website-in-ten-minutes. Obviously, to offer an unexpected solution, you can only study the problem. And before that, you need to "get into the head" of people and talk with their cockroaches. It's not easy. But the result is worth it.